Worth Owning Live
The hour most buyers would rather you skipped.
Once a month, a free power hour with the owners, buyers and bankers who’ve sat at the deal table. What most buyers won’t tell you, in time to use it.
Your seat for all twelve sessions. Free.

Plan your taxes two years before you sell.
Not after you sign. You’ll keep more.
What’s it worth today
What your business is worth today, what drags the price down, and the three gaps between profit, value and wealth.
Your hosts, and the company they keep.

Built companies from zero and scaled one to $28M. Operator inside a private equity backed rollup that exited at more than $1B. Now helps owners build companies that run without them.
More about Krystyn →
M&A banker on both the buy side and the sell side: 30+ transactions, $100M+ in deals advised. Turns what buyers look for into a plan you can run.
More about Matt →
Ran more than 30 acquisitions at CGI, then scaled a software company to $175M ARR. Three exits of her own.
More about Andrea →Hosted by Krystyn and Matt, with Andrea joining for select sessions. Plus a guest each month: owners who’ve sold, buyers and bankers. Meet the whole team →
Your 2am question. A buyer’s answer.
Every session, we read out the questions that keep owners up at night. Then someone who’s bought companies tells you how a buyer sees it. No names. No companies.
“My biggest client is 30% of revenue. Will a buyer walk?”
Not walk. Discount. They’ll price it as risk, often as an earnout, unless you show a plan to shrink it first.
Twelve live hours. One year up the Ownership Curve.
Four seasons, three sessions each, one Wednesday a month. Each season moves your company one step closer to running without you. Join once and you’re in for all twelve.
Past recordings
Every session is recorded and written up as a playbook. They land here after each one.

Also saves your seat for every session.
6 to 12 months to close? Most founders don’t know this math
Krystyn with Jackie Dinsmore (Caravel Law, three exits) and Brent Holliday (Garibaldi Capital Advisors) on what makes a business sellable, how valuations really work, what kills deals and the exit timeline math.
Fair questions.
Is it really free?
Yes. No card, no catch. You get the live hour, the recording and the playbook after.
Will I get a sales pitch?
No. It’s an hour of teaching. If you ever want to work with us, you’ll know where to find us.
Will I be on camera?
No. Only the hosts are on screen. Ask questions in the chat, or send one ahead when you sign up.
What’s My Business Worth?
How buyers really price it. Join once for every session, free.



