For owners who want options

Worth Owning Live

The hour most buyers would rather you skipped.

Once a month, a free power hour with the owners, buyers and bankers who’ve sat at the deal table. What most buyers won’t tell you, in time to use it.

Your seat for all twelve sessions. Free.

Krystyn Harrison in the Worth Owning Live studio
A public service announcement

Plan your taxes two years before you sell.

Not after you sign. You’ll keep more.

Worth OwningLive in00d 00h 00m 00s
Next on air · Wed, Oct 28 · 12pm ETWhat’s My Business Worth? How Buyers Really Price It
Psst. Hover the screen.Psst. Tap the screen.
Oct 28What’s My Business Worth? How Buyers Really Price ItNov 18Why Buyers Pay Less: Owner Dependence and Other Red FlagsDec 9Selling Your Business: What You Actually Take HomeJan 13Your number twoFeb 10Hand off decisions, not tasksMar 10Out of the roomApr 14Price like it’s worth moreMay 12Revenue you can count onJun 9Numbers a buyer trustsJul 14Step back, keep it or sell itAug 11What buyers pay more forSep 8Taking money out, and the tax picture
This season · Oct to Dec 2026

What’s it worth today

What your business is worth today, what drags the price down, and the three gaps between profit, value and wealth.

Wed, Oct 28Next up
Session 1 · 12pm ET · 60 minWhat’s My Business Worth?How Buyers Really Price It
Krystyn HarrisonMatt HarrisonAndrea MathesonKrystyn, Matt and AndreaThree exits, 30+ acquisitions run
You leave knowingHow buyers value a business: earnings, multiples and the risks that move them.
Wed, Nov 18Upcoming
Session 2 · 12pm ET · 60 minWhy Buyers Pay LessOwner Dependence and Other Red Flags
Krystyn HarrisonMatt HarrisonMystery guestKrystyn, Matt and a mystery guestGuest revealed to subscribers first
You leave knowingThe red flags buyers look for first, and the fixes that protect your price.
Wed, Dec 9Upcoming
Session 3 · 12pm ET · 60 minSelling Your BusinessWhat You Actually Take Home
Krystyn HarrisonMatt HarrisonMystery guestKrystyn, Matt and a mystery guestGuest revealed to subscribers first
You leave knowingHow a sale price turns into what you take home, and where owners lose the most.
Join once. You’re in for every session.Twelve a year, one Wednesday a month. Invites, recordings and notes, free. Leave anytime.
Buyers Anonymous

Your 2am question. A buyer’s answer.

Every session, we read out the questions that keep owners up at night. Then someone who’s bought companies tells you how a buyer sees it. No names. No companies.

2am

“My biggest client is 30% of revenue. Will a buyer walk?”

Buyer’s read

Not walk. Discount. They’ll price it as risk, often as an earnout, unless you show a plan to shrink it first.

HBuyers Anonymous
Questions are read on air without names.
The full series · Oct 2026 to Sep 2027

Twelve live hours. One year up the Ownership Curve.

Four seasons, three sessions each, one Wednesday a month. Each season moves your company one step closer to running without you. Join once and you’re in for all twelve.

The Ownership Curve™
Season 1IndispensableSeason 2InvolvedSeason 3Stepped backSeason 4OptionalValue of the businessLess of you in the day to day
Season 1What’s it worth todayWhat it’s worth, what drags the price down, the three gaps.Airs Oct to Dec 2026Now
Season 2Make it run without youYour number two, handing off decisions, stepping out of the room.Airs Jan to Mar 2027
Season 3Grow what it’s worthPricing, recurring revenue, fewer big-client risks, cleaner numbers.Airs Apr to Jun 2027
Season 4Your next chapterStep back, keep it or sell it, and what you take home.Airs Jul to Sep 2027

Past recordings

Every session is recorded and written up as a playbook. They land here after each one.

Free to watch. Unlock with your email.

Also saves your seat for every session.

Recording · 56 min
Inside M&A, live · Apr 21, 2026

6 to 12 months to close? Most founders don’t know this math

Krystyn with Jackie Dinsmore (Caravel Law, three exits) and Brent Holliday (Garibaldi Capital Advisors) on what makes a business sellable, how valuations really work, what kills deals and the exit timeline math.

Seat saved ·

Who should we expect?

Your name goes on the calendar invites. The rest helps us shape the hour around who’s in the room.

Only our team sees this. We never share it.
Before you sign up

Fair questions.

Is it really free?

Yes. No card, no catch. You get the live hour, the recording and the playbook after.

Will I get a sales pitch?

No. It’s an hour of teaching. If you ever want to work with us, you’ll know where to find us.

Will I be on camera?

No. Only the hosts are on screen. Ask questions in the chat, or send one ahead when you sign up.

Next on air · Wed, Oct 28 · 12pm ET

What’s My Business Worth?

How buyers really price it. Join once for every session, free.

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