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For owners of $2M to $100M companies

Own it. Don't be owned by it.

We help owners grow what their company is worth, step out of the day to day, and sell for more if and when they choose. Operators and M&A experts on your side of the table, with no equity taken, ever.

Book a discovery call →Get your Optionality Score
Jeremy LenkResource Group grew profit 68% in one year. Read the case study →

What changes for owners. More value, more time, more options.

See all results
Willful“The best part has been the mindset shift, from growing revenue to thinking about long-term shareholder value.”Erin Bury, Co-founder, Willful
Shift Collab“Getting to simplicity is really hard. You simplified it.”Jordan Axani, Co-founder and COO, Shift Collab
$5.1Min value found by the average Value Baseline, through more profit and less risk →+68%profit in one year. Read the case study
Roslin“To pull yourself up and understand what’s going on. That’s the value.”Scott Dennis, Founder and CEO, Roslin
+30%average revenue growth, from the levers buyers pay for
6 hrsback every week, on average per owner, within 90 days

Every result above started with one change.

Old rule

Grow revenue. It’ll be worth more.

New rule

Be your own buyer.

Buyers judge every company by the same laws. Most owners learn them across the table, too late to change the number. We teach you to see your company the way a buyer will, years earlier, so you build one that’s worth more, runs without you and pays you like an asset. We call it Owner Optionality™.

The laws of Owner Optionality™

01Think in valueMore profit, more predictable.02Pull levers that compoundGrowth that runs on systems, not energy.03Built to outlast youYour time back, and every option open.
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Law01Think in value

A $6 latte can cost you $7,500.

Buyers price profit, times a multiple. Every $1 that leaks costs you $3 to $5 in value, and from inside the business the leaks are hard to see.

That’s one leak. Most businesses have dozens. On average, our Value Baseline™ finds $5.1M in value trapped in the business.

See where your value is leaking →
Law02Pull levers that compound

Do fewer things.

Buyers arrive with a plan: the few moves, in order, that grow what they bought. Most owners only see it after the deal closes. Your Value Baseline™ finds yours first, so the upside stays with you.

Your inaction is their business model. $25M a buyer keeps if you don’t pull these levers first.

See the value you could create →
Law03Built to outlast you

Ready for anything.

Buyers discount you. Markets turn, key people leave, offers arrive out of nowhere. When the company runs without you, none of that decides for you.

How ready are you? Get your Optionality Score →

That gap, between what your company is worth today and what it could be, is what we close.

An offer can come any time. You decide when it’s time.

Book a discovery call →

Where proven builders
grow more .

Observance of Law 01 · Think in value

“Since we started working with Horizon, we have a much more focused plan. The best part has been the mindset shift, from growing revenue to thinking about long‑term shareholder value.”
Erin BuryCo-founder and CEO, Willful
Willful co-founders Erin Bury and Kevin OuldsGrowth Partnership

Erin Bury & Kevin Oulds

109%three-year revenue growth

Source: The Globe and Mail, 2026 
How it works

Our method

How Horizon works

We evaluate your business the way a buyer would and put a number on what it’s worth. Then we accelerate it with you, 90 days at a time, tracking the value we add as we go.

Learn more
Krystyn

When you started, what did you picture this company becoming?

Three times this size. We’ve been stuck at $4M for three years.

Krystyn

What’s holding it there?

Honestly? Me. Every big deal still waits on my yes.

1.Start with Value Day

We sit down and interview you. One day of your time, and we score the 160 quality markers behind your Value Baseline.

Your results, Danielle

Your value gap

+$6.2M

$8.4M → $14.6M in 3 yrs

How a buyer grades you

Recurring revenue4.9
Management team3.8
Owner dependence2.6
Customer mix2.2

2.Review your results

Two hours with us. Your value, your risks, and the shortest path to a bigger number.

3.Choose your path, by invitation

Grow it, or prepare it to sell. If you’re ready, we invite you into a partnership with a dedicated Partner.

An open window looking out over green hills, a brass key on the sill

4.Accelerate, 90 days at a time

Your Partner, every two weeks. Each quarter, we measure what it’s worth, what it earns and what your life needs.

Testimonials

“Getting to simplicity is really hard. We have come from a place where business is complicated, and you simplified it, and the things that need to happen for us to get there.”

Jordan Axani

Jordan Axani

Co-founder and COO, Shift Collab

Show me the results →

Who you work with

Stop making million-dollar decisions alone.

Founders who’ve built, scaled and sold companies, former PE operators and former M&A advisors who know exactly what makes a business valuable, plus tax, legal and AI experts on call. Our team becomes yours, to grow what it’s worth and keep every option open.

Meet the team →

Matt Harrison

Co-founder, President

$100M+ in deals advised

Title

Co-founder, President

Experience

M&A advisor to 7 to 9 figure owners. $100M+ in deals advised.

Focus

Valuation, deal readiness, what buyers look for

Andrea Matheson

Chief Business Officer

Scaled to $175M ARR

Title

Chief Business Officer

Experience

Scaled to $175M ARR. Three exits.

Focus

Leadership teams, operating rhythm, scale

Krystyn Harrison

Co-founder, CEO

5 companies built, 2 exits

Title

Co-founder, CEO

Experience

Built companies from zero and scaled one to $28M. Part of a private equity backed rollup with a $1B+ exit.

Focus

Growth strategy, a business that runs without you

“I only started to think about my business as an asset when I started working with Horizon. No one ever talked to me about that. They gave us the areas to zone in on strategically, and now we have a path to the growth we want.”

Megan Rafuse

Megan Rafuse

Co-founder and CEO, Shift Collab

Growth Partnership

Who it's for

For proven builders.Ready for more?

We're not for everyone. On purpose. We work with proven builders who are done running a job and ready to own an asset, one that grows in value with or without them.

Half the owners we speak with aren't ready. We'll tell you which half you're in.

We're a fit if you

Own a profitable business doing $2M to $100M in revenue
Want your time back, and will do the work to become optional in the day-to-day
Want more optionality, whether you sell it or keep it
Want to know what it’s worth and build its value

Talk with a Horizon Partner

30-minute free, confidential call

Book a discovery call →

A note from our co-founders

Why Horizon might not be for you.

It costs money. And it costs something harder: you have to be willing to hear the number.

We didn't build Horizon to make owners feel good about businesses they've already decided not to change. We built it because we kept meeting owners who had spent twenty years building something valuable, with no idea what it was worth. Most found out at the worst possible moment, from someone on the other side of the table.

We've sat on that side. We've built companies, sold them, and run them for private equity. We know what gets priced down and why. It's almost always something that was fixable three years earlier.

Who this isn’t for

If you want a number that confirms what you already believe, don't do this.

Roughly half the time, we tell owners the right answer is to hold and build.

If you want someone to sell your business tomorrow, we're the wrong call.

We'll introduce you to the right people.

If you want a report for a drawer, you'll be disappointed.

The Value Baseline is one day of yours, a few weeks of ours, and then ninety days of real work.

Doing nothing has a price.

Not knowing your number costs you. Knowing it and not acting costs more. Every year you wait, the value you could have built goes to a buyer, who finds it and keeps the difference. Why shouldn’t you?

Who it is for

The owner who wants options. Grow it, keep it or sell it one day, you want to know which doors are open and what it takes to open more of them. It starts with two questions: what is this worth today, and what would make it worth more?

What happens when you look

You find out what it's actually worth, in a range you can defend. You find the profit that's been walking out the door. You stop being the reason the business can't run without you. And you plan the next three years around your life: the value you need, the growth and margins that get you there, and the year work becomes optional. Not whatever feels urgent this quarter.

Some of our clients plan to sell in the next 12 months. Some are building for the next decade, and enjoying it more. All of them stop guessing, and build with the clearest direction they’ve ever had.

Most owners see real results in the first year and the full value in two to three. Every decision compounds into the freedom to choose your end game.

If this sounds like you, we’d love to build it with you.

Krystyn

Krystyn Harrison

Co-founder, CEO

Matt

Matt Harrison

Co-founder, President

Learn more

Frequently asked questions

Can't find the right answer here? Visit our FAQ

Four weeks. Six to eight hours with you on the record, your numbers restated properly, and all 160 checks scored against what buyers in your market are paying right now. You end with what the business is worth today, what is holding the number down, and a first 90-day value sprint where every item has a finish line.

Most of the owners we work with are not selling. What makes a business sellable is the same thing that makes it run without you: less owner dependency, cleaner numbers, revenue that does not hinge on one relationship. You can sell it, step back from it, or keep it and let it compound. The work is the same either way.

You pay us a fee for the work. We are not a brokerage and we do not sit on your cap table, so nothing we recommend depends on you transacting. That is why we can tell roughly half of owners that now is not the right time.

Not unless you tell them. The Value Baseline runs with you and your numbers only. Nobody on your team is interviewed, and nothing goes to anyone outside the room.

Then the four weeks matter more, not less. An inbound offer is priced on what a buyer can see and verify, and the gaps get found either way. Better that you find them first, while there is still time to fix or frame them.

No, but the order of work changes. Talk to us first and we will tell you what is worth doing in the time you have, and introduce you to the people who run the process. Some of the 160 markers move a price in ninety days; most do not, and we will not sell you the ones that cannot.

You own the plan, whether you run it yourself or keep us in the room. Most owners keep going: the build runs in 90-day value sprints with your Partner every two weeks, and we rescore the drivers as the number moves.

Our work fits owners of profitable businesses roughly in the $2M to $100M revenue range. Below that, the right answer is usually that the money is better spent on growth than on diagnostics, and we will tell you so.

Is it building your wealth, or just your workload?

30 minutes with a Horizon Partner. See your business the way a buyer would, and the one move that would grow its value, your profit and your time the most.

Book a discovery call →
The 10x GuaranteeWe find $200,000 in value, or your money back.How the guarantee works →