How it works
Know what it's worth.Then make it worth more.
Your Value Baseline shows you what a buyer would pay today. Then a Partner helps you grow it, or sell it, for more.
Curious what your business could become?
Your path to Owner Optionality™
Know what your business is worth.
A free, confidential call with a Horizon Partner. You’ll hear how a buyer sees your business today, a realistic range for what it’s worth, and the one thing holding the number down.
What we'll cover in 30 minutes:
Horizon · Value Baseline
A complete health check for your business.
Far more than a valuation. We pinpoint what to fix first: the clearest levers to grow profit, give you back time to build instead of operate, and lower the risk holding your value back.
1 day
of your time
4 weeks
to your results
160+
value markers
Northline Mechanical · Value Baseline
$14.6M
What your business could be worth in 3 years. Today, $8.4M.
Horizon Score
58 / 100
Multiple
4.2x → 5.5x
Status
Saleable today
How a buyer sees you
Your highest-value moves
Ranked by value
The Value Baseline
From $20,000 · per company, one owner included. Additional owners quoted on your discovery call.
Backed by the 10x GuaranteeIdeal for owners who want
What's included
Day one
Value Day
Think of it as a management meeting day. One day of your time, and we run the same checks a buyer's team would.
Four weeks later
Your results
All 160+ value markers, scored against the best businesses in your market, walked through 1:1 with your Partner.
The questions we answer
Most owners first see their business this clearly when a buyer hands them a number, with every flaw priced in as a discount. You see it first, while there's still time to fix it.
Your Value Baseline journey
Your fit call
30 minutes with a cofounder. What companies like yours sell for, where yours lands, and whether we're the right fit.
Your onboarding call
Your vision, in your words. Then one data request with what a buyer would ask for, so your team pulls it once.
The analysis
Your numbers restated and all 160+ markers scored, behind the scenes.
Your valuation and analysis
Valued on real sold deals in your industry, benchmarked against peers, scored on 160 value markers, and tested with a live buyer or M&A advisor.
Northline Mechanical · Value Baseline
$14.6M
What your business could be worth in 3 years. Today, $8.4M.
Horizon Score
58 / 100
Multiple
4.2x → 5.5x
Status
Saleable today
How a buyer sees you
Your highest-value moves
Ranked by value
Your results session
Three straight answers: could you sell it today, does it cover your work-optional number, and what could it be worth in 1 to 3 years. Plus a 12-quarter roadmap to your 3-year target, built on the 3 to 5 levers that matter most.
Your plan
Receive your report and plan
One plan for your business and your life: the actions that close your profit, value and wealth gaps, in order.
Choose your path
Then you decide. Grow it or sell it, by invitation.
Value Baseline testimonials
“I only started to think about my business as an asset when I started working with Horizon. No one ever talked to me about that. They gave us the areas to zone in on strategically, and now we have a path to the growth we want.”
“Horizon gave us a clear and practical lens on where we stand today and what acquirers will care about most. Their process helped us identify gaps and prioritize next steps without overwhelming us.”
We find $200,000 in value, or your money back.
You keep your results either way.
For owners who share full financials and complete their Value Day. Claim within 30 days of your results.
Read the full guarantee →Choose your path. Then we hold you to it.
Knowing what to fix isn't the hard part. Doing it while you run the business is. So you choose your road, growth or exit, and a Partner who's built and sold companies holds you to it every two weeks. Selling in the next 12 to 24 months? We move fast. Building for longer? We go deeper.
For owners building value, organically or through acquisition.
Ideal for owners who want
For owners preparing to sell, on their timeline and their terms.
Ideal for owners who want
Choose your path
Ways to work with us.
Every partnership starts with the Value Baseline. From there, we invite the owners we can help most into one of two 1:1 partnerships.
The Value Baseline
The most comprehensive health check for your business.
Per company, one owner included. Additional owners quoted on your discovery call.
Book your discovery callIncludes
By invitation only
Growth Partnership
For owners building value, organically or through acquisition.
Annual program, by invitation
Start with a Value BaselineEverything in your Value Baseline results, plus
By invitation only
Exit Partnership
For owners preparing to sell, on their timeline and their terms.
Set at your Value Baseline, based on your timeline
Start with a Value BaselineEverything in your Value Baseline results, plus
MH
Not sure which path is right for you?
Book a call to see if we're a fit.
The Owner Shift
Build the value.Own your options.
We help you stop running a business and start owning an asset: one that grows in value, runs without you, and lets you sell, hold or step back on your terms. Then we get you to your end game.
Stop asking
Start asking
“I only started to think about my business as an asset when I started working with Horizon. No one ever talked to me about that.”
Megan RafuseCo-founder and CEO, Shift CollabFour weeks. Six to eight hours with you on the record, your numbers restated properly, and all 160 checks scored against what buyers in your market are paying right now. You end with what the business is worth today, what is holding the number down, and a first 90-day value sprint where every item has a finish line.
Most of the owners we work with are not selling. What makes a business sellable is the same thing that makes it run without you: less owner dependency, cleaner numbers, revenue that does not hinge on one relationship. You can sell it, step back from it, or keep it and let it compound. The work is the same either way.
Yes. A Value Session is two hours with a Horizon Partner, an operator who has built and sold companies, on your biggest opportunity, then a check-in 30 days later to make sure it moved. It costs $5,000, fully credited toward your Value Baseline if you go on to do one.
Ask about a Value Session →You pay us a fee for the work. We are not a brokerage and we do not sit on your cap table, so nothing we recommend depends on you transacting. That is why we can tell roughly half of owners that now is not the right time.
Not unless you tell them. The Value Baseline runs with you and your numbers only. Nobody on your team is interviewed, and nothing goes to anyone outside the room.
Then the four weeks matter more, not less. An inbound offer is priced on what a buyer can see and verify, and the gaps get found either way. Better that you find them first, while there is still time to fix or frame them.
No, but the order of work changes. Talk to us first and we will tell you what is worth doing in the time you have, and introduce you to the people who run the process. Some of the 160 markers move a price in ninety days; most do not, and we will not sell you the ones that cannot.
You own the plan, whether you run it yourself or keep us in the room. Most owners keep going: the build runs in 90-day value sprints with your Partner every two weeks, and we rescore the drivers as the number moves.
Our work fits owners of profitable businesses roughly in the $2M to $100M revenue range. Below that, the right answer is usually that the money is better spent on growth than on diagnostics, and we will tell you so.
Keep going
Start learning now.
Curious how much value is trapped in your business?
In 30 minutes, one of our cofounders will show you what companies like yours are selling for, where yours lands, what’s holding it back, and whether we’re the right partner for you.
The 10x GuaranteeWe find $200,000 in value, or your money back.How the guarantee works →