Comparison · Value assessment
Horizon vs. Value Builder
The short answer
Value Builder gives you a score on what drives value. Horizon runs a buyer-style review of your actual numbers and operations, gives you your number, then works with you to raise it and sell well if you choose.
Side by side
Value Builder: A questionnaire-based score of the drivers of company value, created by John Warrillow and delivered through certified advisors.
Which is right for you?
Choose Value Builder if
You want a quick, low-cost read on the drivers of value.
Choose Horizon if
You want your real number, and a team to move it.
Can you use both?
Yes. A score is a good start. The Value Baseline tells you what it means in dollars.
Common questions
Is the Value Baseline a questionnaire?
No. It is a buyer-style review of your financials and operations, with one day of your time and four weeks of our analysis.
What does the 10x Guarantee cover?
We find $200,000 in value, or your money back. It applies to owners who share full financials and complete their Value Day. How the guarantee works →
More comparisons
Descriptions of other programs and firms are general and based on their public materials as of September 2026. All trademarks belong to their owners. We are not affiliated with, or endorsed by, any firm named here.
Start with what it’s worth.
Whatever else you use, the Value Baseline tells you where your business stands today and the moves that raise it.