Comparison · Sale process
Horizon vs. an M&A advisor
The short answer
An M&A advisor runs the sale process. Horizon works earlier: we grow what the company is worth before you go to market, then run or support the process with an M&A lead so you sell for more, on your terms.
Side by side
An M&A advisor: An advisor or bank that runs the sale of a larger company, finds buyers and negotiates, usually for a success fee.
Which is right for you?
Choose an M&A advisor if
You are ready to go to market now with a buyer-ready company.
Choose Horizon if
You want to raise the price before a sale, or want one team from first number to closing.
Can you use both?
Yes. We often prepare owners, then work alongside the banker on the process.
Common questions
Do you work with investment banks?
Yes. We often prepare the company and then work alongside the banker running the process.
Why start before I hire a banker?
Most value is lost to issues that were fixable a few years earlier. Fixing them first raises what buyers will pay.
More comparisons
Descriptions of other programs and firms are general and based on their public materials as of September 2026. All trademarks belong to their owners. We are not affiliated with, or endorsed by, any firm named here.
Start with what it’s worth.
Whatever else you use, the Value Baseline tells you where your business stands today and the moves that raise it.