What multiple will my business sell for?
Short answer
It depends on size, industry, growth and risk. Smaller owner-led service firms often sit lower; larger, recurring, owner-independent firms sit higher.
What to know
- Size matters: bigger profit usually earns a higher multiple.
- Risk lowers it: owner dependence and customer concentration are the biggest drags.
- Growth and recurring revenue raise it.
What to do next
- 1Find your adjusted EBITDA first.
- 2Score yourself on owner dependence and concentration.
- 3Compare with recent deals for similar companies.
Last reviewed September 2026 by the Horizon team. General information, not legal, tax or financial advice.