How do I increase what my company is worth?
Short answer
Grow the profit a buyer will pay for, and raise the multiple they pay on it. The biggest levers are pricing, recurring revenue, a strong team and less dependence on you.
What to know
- Every dollar of lasting profit is worth a multiple of itself.
- Lower risk raises the multiple on all of your profit.
- Fix profit leaks before chasing new revenue.
What to do next
- 1Find your number today.
- 2Rank moves by what they add in value.
- 3Work the top three for 90 days.
Last reviewed September 2026 by the Horizon team. General information, not legal, tax or financial advice.