# A Buyer Reached Out · Horizon

Canonical: https://withhorizon.co/second-opinion

Inbound interest

# A buyer called. Is it real? Is it fair?

They’ve done this many times. You probably haven’t. We have. Our team includes former M&A advisors who work with 7-9 figure owners. Before you reply or sign, talk it through with us and understand your options.

[Book a call →](/discovery-call?path=sell&interest=second-opinion)

Always confidential  
[or call 416-660-9229](tel:+14166609229)

$0

Cost to you

30 min

One call

None

Obligation

![](/images/photos/hero-offer.jpg)

Which sounds like you?

## Start from where you are today.

Before you reply

“A buyer called. Is this real?”

Talk it through with us before you reply. Understand who they are, what they want and what your options are.

In 30 minutes, you’ll understand:

-   Who they are, and their experience
-   What questions to ask them, and what not to share yet
-   A clear read on your real options

[Book a call →](/discovery-call?path=sell&interest=second-opinion)

Before you sign

“I got an offer. Is it any good?”

Talk it through with us before you sign. Understand what it really says, what’s missing and what your options are.

In 30 minutes, you’ll understand:

-   What it really says, in plain terms
-   What questions to ask before you go any further
-   Whether it fits what you want from a sale, and what your other options are

[Book a call →](/discovery-call?path=sell&interest=second-opinion)

Bring your questions. We’ll give you straight answers, and tell you when it’s time to bring in your lawyer or accountant.

Not the right buyer?

## You still have options.

[Sell quietlyA single conversation with one buyer who meets the Horizon Buyer Standard.](/exit-now#quiet)[Run a full processTwo or three advisors who meet the Horizon Advisor Standard, to take your business to the wider market.](/exit-now#firm)

Before Horizon

## What owners say about Matt.

From owners Matt advised as an M&A banker, before he co-founded Horizon.

> “Matt guided our ownership team through the sale of Mid-Canada Mod Center to De Havilland Canada… While the deal was complex with numerous moving parts and tight timelines, Matt kept us focused on the goal line, responding quickly to evolving issues at every stage in process.”

![](/images/mark-fardy.jpg)Mark Fardy, CPA, CA · Former CEO, Mid-Canada Mod Center

> “He’s sharp, direct, and brings real clarity to complex decisions. He listens, quickly gets to the heart of an issue, and isn’t afraid to give candid advice, even when it’s not the answer you were hoping to hear.”

![](/images/rob-griffin.jpg)Rob Griffin · Former CEO, Sideshift Inc.

Questions owners ask first

## Straight answers.

If yours isn’t here, ask Matt on the call.

Is this really free?

Yes. A 30-minute call, at no cost and with no obligation.

Why are you doing this?

It’s part of why we started Horizon. Most owners sell once, with no way to tell who’s right for them. A 30-minute call can help you avoid the wrong buyer or a bad deal.

Will the buyer know I talked to you?

Not from us. Everything you share with us stays confidential.

A buyer already sent me a letter. Is it too late?

No. Talk to us before you reply or sign anything.

What if they’re not the right buyer?

Then you’ll know, and you’ll know your other options. We can introduce you to a [vetted buyer](/exit-now#quiet), or the right [banker, broker or M&A advisor](/exit-now#firm) instead.

Can you guarantee an outcome?

No. We help you understand the interest you have and your options, but every decision is yours. We’re not lawyers or accountants, so get your own legal, tax and financial advice before you sign anything.

Keep going

## Before you reply to a buyer.

[Podcast · 40 min3 exits in 10 years, and why buyers smell desperationJacqueline Dinsmore](/worth-owning/jacqueline-dinsmore)[Podcast · 42 minIs your CFO just a controller?Susan Richards](/worth-owning/susan-richards)[Article · 10 min readWhat is my business worth? How buyers value itMatt Harrison](/articles/what-is-my-business-worth)[Free toolThe diligence checklistWhat a buyer will ask for](/diligence-checklist)

## Rather write first?

Send Matt a few lines on where things stand. Nothing you write is shared with a buyer.

![](/images/matt-face.jpg)

You talk to Matt Harrison directly

Co-founder, President · Former M&A advisor · $100M+ in deals advised · No intake team

Matt has your note.

You’ll hear back within one business day. Until then, don’t sign or agree to anything new.

## Before you sign, talk to us.

Thirty minutes to understand who you’re dealing with and what your options are. The choice is always yours.

[Book a call →](/discovery-call?path=sell&interest=second-opinion)

You talk to Matt Harrison directly · [or call 416-660-9229](tel:+14166609229)
