# Family Business · Horizon

Canonical: https://withhorizon.co/family-business

Second and third generation

# You don’t have to carry it alone.

For second and third generation owners of $2M to $100M companies. You hold the legacy, the family and the people who count on both. We stand beside you: a family that agrees on what comes next, a business that runs on systems instead of surnames, and every option kept open.

[Book a discovery call →](/discovery-call?interest=family-business)

One Value Baseline for your whole ownership group

![](/images/photos/family-hero.jpg)

![Two generations walking the warehouse floor with a successor](/images/photos/family-band.jpg)

Built to last a generation. Then another.

Sound familiar

## Running a family business is two jobs. Most owners only get help with one.

“My siblings and I don’t agree on what happens next.”

“Half our value lives in relationships my father built.”

“I’m not sure the next generation wants it. Or should have it.”

What changes

## A business your family agrees on, and that doesn’t depend on any one of you.

01

One plan the family agrees on

Every owner sees the same number and the same plan, so the hard conversations start from facts, not history.

02

Systems, not surnames

Leadership, decision rights and key relationships move from the family to the business, where a buyer or an heir can rely on them.

03

Every option, on your timeline

Grow it, sell it to a buyer, or pass it to the next generation. The work that makes it valuable is the same.

How we work

## A Partner for the business, and for the family.

Everything in your Value Baseline results, plus the work only family businesses need.

One Value Baseline for the whole ownership group

Alignment sessions with siblings, partners and the next generation

Clear roles and decision rights for family and non-family leaders

A clear path for whoever leads next

A wealth plan for each owner and the business

Owner Dinners with other family business owners

> “Our mentality has changed quite dramatically. Brian and I now have a fairly large aim of where we want to go.”

Jeremy Lenk, CEO, Resource GroupFounded by Claus Lenk in 1994 · profit up 68% in a year

[Read the Resource Group case study →](/case-study/resource-group)

![Jeremy Lenk, CEO of Resource Group](/images/jeremy-lenk.jpg)

Keep going

## For family businesses.

[Podcast · 33 minKnow your number before a buyer names oneWendy Brookhouse](/worth-owning/wendy-brookhouse)[Podcast · 54 min4 co-founders, a 5-month sale, and what came afterJulie Ellis](/worth-owning/julie-ellis)[Free toolThe Optionality Score12 questions · 4 minutes](/optionality-score)[Article · 10 min readWhat is my business worth? How buyers value itMatt Harrison](/articles/what-is-my-business-worth)

## Honor what was built. Decide what comes next.

Every family we work with starts with a Value Baseline™, so every owner decides from the same real number. Bring whoever needs to be in the room. In 30 minutes, we will tell you if it is the right step for your family.

[Book a discovery call →](/discovery-call?interest=family-business)

[The 10x GuaranteeWe find $200,000 in value, or your money back.How the guarantee works →](/guarantee)