# What multiple will my business sell for? · Horizon Answers

Canonical: https://withhorizon.co/answers/valuation/what-multiple

[Answers Hub](/answers)[Valuation](/answers/valuation)

# What multiple will my business sell for?

Short answer

It depends on size, industry, growth and risk. Smaller owner-led service firms often sit lower; larger, recurring, owner-independent firms sit higher.

## What to know

-   Size matters: bigger profit usually earns a higher multiple.
-   Risk lowers it: owner dependence and customer concentration are the biggest drags.
-   Growth and recurring revenue raise it.

## What to do next

1.  1Find your adjusted EBITDA first.
2.  2Score yourself on owner dependence and concentration.
3.  3Compare with recent deals for similar companies.

Last reviewed September 2026 by the Horizon team. General information, not legal, tax or financial advice.

Related

[How is a private business valued?](/answers/valuation/how-is-my-business-valued)[How do I increase what my company is worth?](/answers/growing-value/increase-company-value)

Want the answer for your business?

The Value Baseline gives you your number and the moves that raise it.

[Book a discovery call](/discovery-call)

New answers, every Thursday.

By subscribing, you agree to get For Owners Only emails from Horizon. Unsubscribe anytime. [Privacy Policy](/privacy-policy)