# How do I increase what my company is worth? · Horizon Answers

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# How do I increase what my company is worth?

Short answer

Grow the profit a buyer will pay for, and raise the multiple they pay on it. The biggest levers are pricing, recurring revenue, a strong team and less dependence on you.

## What to know

-   Every dollar of lasting profit is worth a multiple of itself.
-   Lower risk raises the multiple on all of your profit.
-   Fix profit leaks before chasing new revenue.

## What to do next

1.  1Find your number today.
2.  2Rank moves by what they add in value.
3.  3Work the top three for 90 days.

Last reviewed September 2026 by the Horizon team. General information, not legal, tax or financial advice.

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